The Heart of Money by Price

Ref: Deborah Price (2012). The Heart of Money. New World.

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Overview

  • An overview of personal finance for couples.

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Money Archetypes

  • Innocent: Takes the Ostrich approach to money by living in denial, burying their head in the sand, are overwhelmed by financial decisions, rely heavily on advice from others, want to be rescued and taken care of.

  • Victim: Lives in the past and blames financial woes on external factors. Passive-Aggressive in nature yet highly emotional, financially irresponsible, have excuses for why they are not financially successful.

  • Warrior: Sets out to conquer the money world and is generally seen as successful in the business and financial worlds. Adept investors, focused, decisive, in control. Listen to advisors but make their own decisions.

  • Martyr: Busy taking care of others needs that they neglect their own. Do more for others financially than they do for themselves.

  • Fool: Gambler by nature, seeks shortcuts to financial independence.

  • Creator/Artist: Find living in the material world difficult and frequently have a love/hate relationship with money. They love money for the freedom it buys them but would prefer not to have to sell themselves of their gifts in order to make a living.

  • Tyrant: Uses money to control others. Have everything they need/desire.

  • Magician: Transform and manifest their own financial reality.

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Misc Quotes

Carl Jung wrote that “everyone carries a shadow, and the less it is embodied in the individual's conscious life, the blacker and denser it is.” “But he was such a nice guy; what happened?” Our shadow aspects are generally hidden deep within us.

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